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Wondering what  desktop software and  tools you need to produce a GOOD Facebook Live show?

Looking for a guide to tech setup and pre-show production?

In this post you’ll learn about Facebook Live Video tools that can help you improve the video and audio quality of your Facebook Live Videos.

Do you notice some Facebook Live Videos that you watch look and sound amazing, while others are difficult to see or hear? The reason why is because they are using Facebook Live Videos tools besides their mobile device to improve the quality of their livestreaming videos.

EQUIPMENT YOU NEED FOR YOUR LIVE BROADCAST

Computer

You’ll need a powerful computer for live video. The more impressive your computer’s specs, the better. Here’s a quick rundown:

  • You’ll need a modern PC or Mac. It’s cheaper to buy a desktop PC with higher specs than a Mac.
  • A fast, quad-core processor is ideal.
  • 16GB of RAM or more is best (but 8GB is okay).

Internet Connection

When you are streaming, you want to have a high upload speed.

A fast Internet upload speed is important for broadcasting live video. For best results, you’ll need an upload speed of at least 10 Mbps to ensure that the highest-quality video and audio will come through. If you have a co-host or guest broadcasting video to you via Skype or Zoom, their upload speed should also be 10 Mbps or higher (ideally).

As with everything, testing is important. While some people have had success with slower speeds, you’re likely to get poor results with upload speeds less than 5 or 6 Mbps. To check your upload speed, use a speed test tool such as Speedtest.net before you go live each time.

Speedtest also offers desktop apps for Mac and PC.

 Microphones and Webcams

You can use an integrated webcam and microphone, but to greatly improve the broadcast quality, invest in an external webcam and microphone.

If you want to step it up a bit, you can buy an external mic and maybe even an external camera. You could use the Blue Snowball USB mic and the Logitech HD pro C920 camera.

The Blue Snowball is a Very Good Quality External Microphone
The Blue Snowball is a Very Good Quality External Microphone

You now have good high-quality video with good sound.

To take things to the next level, consider getting a dedicated video camera and connecting it to your computer via an HDMI capture card.

There are many good USB microphones to choose from, including the Audio-Technica ATR2100-USB microphone ($79) and SE Electronics X1 USB microphone ($299). If you have the budget, the Heil PR40 microphone ($327) is one that professionals use.

Make sure that you use earphones while you’re broadcasting to help minimize feedback.

Lighting

Whenever you’re broadcasting Facebook Live Videos, it is important to have optimal lighting. Having extra lighting makes for a better viewing experience

You might be able to get away with the natural light of your room and some standard lighting. But if you add two or three soft boxes, it can make a big difference in the quality of your broadcast. You can choose from many soft box options, such as the StudioFX Lighting Kit ($126).

You might also investigate light rings. Just be aware that they can cause a reflection if you wear glasses.

Portable Lighting

Facebook Live Video tools for adding lighting to videos is the Genaray LED light. You can also check out the Manfrotto Lumimuse 6 LED light as well.

WHAT ABOUT LIVE STREAMING FROM YOUR MOBILE DEVICE?

The most basic set up is taking out your mobile and broadcasting but you may want to have a couple of extra bits and pieces.

For this, I’m going to refer you to a list from Brian Fanzo, who does more live streaming from mobile than anyone else – Check out Brian’s list.

When you want to go live on Facebook, where do you go?

You can go live on your Facebook Page, profile or group on your mobile device.

If you want to go live from a mobile device, you just open up your status update and select ‘live video’.

Facebook live

If you want to go live on your Facebook Page, select the ‘publishing tools’ menu option on the top right of the Facebook Page, then select the video menu option and finally click the ‘Live’ button.

If you want to check out who’s live on Facebook at the moment, there is a map showing live broadcasts.

FB Live map

Facebook live

If you want to go live on your Facebook Page, select the ‘publishing tools’ menu option on the top right of the Facebook Page, then select the video menu option and finally click the ‘Live’ button.

If you want to check out who’s live on Facebook at the moment, there is a map showing live broadcasts.

How to setup for Facebook Live.

SETUP AND PREVIEW

1. First, login to your Facebook Page and select Publishing Tools in the top navigation bar.

2. On the left menu, click on the Video Library option under the Videos section.

3. Click on the + Live button to begin configuring your Live post.

4. Depending on the requirements of your encoding software you will use one of the following options:

  • Single Field: Your encoding software requires only a server address or url.
  • Separate Field: Your encoding software requires both a server address and key.

Be sure to enable a secure connection if your encoding software supports rtmps.

LIVE BROADCASTING SOFTWARE

Web apps such as BeLive and Crowdcast offer this functionality through your desktop. There are also other apps such as Zoom that integrate with Facebook Live.

BeLive lets you show up to three people on-screen at once.

BeLive makes it easy to broadcast co-hosted or interview shows to Facebook Live. You can invite your co-host in and have up to three people on the screen at one time. Check out this walkthrough on how to use BeLive for a co-hosted or interview show.

For more power and flexibility, you’ll want to use a dedicated live broadcasting tool. OBS Studio is an excellent free open-source tool. Wirecast is a professional tool with a rather professional price tag, starting at $495.

When you’re live, you can then switch between scenes and even set up slick transitions. You can add as many webcams, microphones, images, videos, and screen shares as you like and integrate your own branding.

Both OBS Studio and Wirecast are available for Mac and PC, and allow you to broadcast to just about any live video platform including Facebook Live, YouTube, and Periscope.

OBS – Open Broadcaster Software

OBS (Open Broadcaster Software) is a free, open-source piece of software that you can use to broadcast to Live. There’s a lot of configuration you can potentially do with it but you can ignore a lot of the options.

This is a desktop-based product.

When you’re downloading OBS, you’ll have the option of Classic or Studio.  Don’t select Classic because it doesn’t support Facebook Live!

obs
Don’t select Classic… set up multiple camera sources and swap between different cameras

To get OBS to stream to Facebook, take these steps:

a) Get the stream key from your Facebook business page.  – To get your stream key, select the ‘publishing tools’ menu at the top of your Facebook Page and then select the Live button.  You will then be displayed a screen similar to the following, where you can grab the stream key for OBS.

Facebook Stream key

Where you access the Facebook stream key

b) Add this in the settings for OBS.  Make sure the service is set to Facebook Live because OBS supports streaming to other services too (e.g. YouTube).

obs-streamkey

c) Start your streaming from OBS

d) View a live preview on Facebook

e) Click a button to go live on Facebook.

The sound, video etc. all come from OBS and this is streamed to Facebook using RTMP (real-time messaging protocol). Facebook picks this up and broadcasts it to your Facebook Page.

If you’re a Mac user, you’ll need to install additional software to capture the audio from Skype or Zoom. Here are some tools that will route your audio to OBS Studio on your Mac:

Wirecast

Like OBS Studio, Wirecast works on both PC and Mac. The standard version costs $495.

You can download a fully functioning demo from the Telestream website. The demo version has a watermark and a demo audio voiceover, but you can use it to follow along with this article.

Wirecast is a more robust and professional live video tool than OBS Studio.

With Wirecast, you can broadcast to multiple live video platforms at once (e.g., to Facebook Live, YouTube Live, and Periscope). You’ll need a powerful computer for this, though.

FINAL THOUGHTS

Facebook live doesn’t have enough functionality currently available so you need to use an external platform to get better production.

Taking the time to set up the technical end of your Facebook Live show is vital when broadcasting from your desktop. Follow a checklist to ensure everything runs smoothly and you’re producing a professional show.

Once you’ve finished your broadcast, that’s not the end of it. Your video will now be viewed by replay viewers. It’s important to continue the conversation and promote.

About Blair

 5 Golden Rules for Sharing on Social Media

Blair Evan Ball is a Social Media Coach and founder of Prepare1, a company that works with businesses, individuals and non-profits. He is a former executive with a Fortune 50 company, and his national division did $1Billion+ in sales annually.

Blair has written three e-books: Facebook for Business Made Easy, Facebook Pages for Business Made Easy, and WordPress Blog Setup Made Easy.

Blair also educates, trains entrepreneurs and business professionals how to amplify their brand, increase revenues, and raise more funds.

 5 Golden Rules for Sharing on Social MediaThe Race is ON! | PREPARE | Get into the Game and WIN!

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Are you currently using videos in your marketing?

Did you realize that in two years it will be 85% of all search traffic on the web?

It’s no secret that video content is on the rise. By 2019, video content will be the driving factor behind 85% of search traffic in the US. Whether it’s Snapchat, Instagram, or Facebook, video content on social media is what marketers need to focus on in 2017.

Additionally, marketers must understand how each social channel is optimizing its platform to allow for more video content in users’ feeds, and how brands are using video content to engage their followers.

Video has become huge on Facebook. Companies and individuals are using the medium more than ever before, hoping to draw additional attention to their content. With the addition of Facebook Live videos, people now have more tools for creating content right at their fingertips.

  • But you have to use Facebook videos wisely if you want to get results. Simply slapping a clip on your page isn’t necessarily going to increase traffic or improve your image.

Everything from the topic chosen, length of the video, the content itself, and the amount of text affect your results. And getting it wrong means your video could flop.

The new data collected by BuzzSumo, an exceptional tool that helps you identify popular content, is mind-blowing.

Steve Rayson, the director at BuzzSumo, analyzed 100 million Facebook videos that were published in the last year and used the data to show you how to create a more engaging and optimal Facebook video.

VIDEO MARKETING VOLUME STATS

  • 82% of Twitter users watch video content on Twitter
  • YouTube has over a billion users, almost one-third of total internet users.
  • 45% of people watch more than an hour of Facebook or YouTube videos a week.
  • More than 500 million hours of videos are watched on YouTube each day.
  • More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.
  • 87% of online marketers use video content.
  • 72 Hours of video are uploaded to YouTube every 60 seconds.
  • One-third of online activity is spent watching video.
  • 85% of the US internet audience watches videos online.
  • The 25-34 (millennial) age group watches the most online videos and men spend 40% more time watching videos on the internet than women.

MOBILE VIDEO MARKETING STATS

RULES OF ENGAGEMENT 

When it comes to reaching your audience, video is the way to go. Based on data from April 2017, the average video post caught the attention of 12.05 percent of the total page audience.

  • Photos grabbed 11.63 percent, while links and status updates only captured 7.81 and 4.56 percent respectively.

Even for publishers who reach their core audience through other forms of content (like text articles) on their own sites still see the highest rate of engagement with videos when it comes to their Facebook page.

The most recent statistics show that video content isn’t just effective — the demand for it is growing at an impressively rapid pace. Did you know, for example, that 43% of people want to see more video content from marketers? Or that 51.9% of marketing professionals worldwide name video as the type of content with the best ROI?

TOPICS MATTER

The number one video category (by far) on Facebook is food. In fact, it gets twice the number of average interactions than the second topic on the list, Fashion & Beauty. Rounding out the top five are Animals (Pets), DIY, and Humor.

So, which categories garner the least engagement?

The bottom five on the list are

  1. Education
  2. Cars
  3. Marketing
  4. Real Estate
  5. and Finance/Stocks.

Video StatisticsRELEVANCE

Consumers visit certain social media platforms to see specific types of content. For example, according to Pew Research, a majority of Twitter and Facebook users are there to gather news. As such, you should publish timely, newsy content on these platforms — such as videos that announce new product lines.

Users on Instagram, YouTube and Pinterest, on the other hand, are looking to build their skills and feel inspired. According to Google, YouTube searches containing the phrase “how-to” are growing by 70% each year. So on these platforms, try to provide tip-based marketing videos for the DIY crowd.

You should also allow demographics data to drive your creative decision-making. For example, eMarketer predicts that two-thirds of all millennials will have Instagram accounts by 2019, and The Wall Street Journal recently reported that 41% of 18- to 34-year-olds in the U.S. can be found on Snapchat. Integrating young actors or influencers on these platforms can lead to better results.

HOW LONG WILL YOU WATCH A VIDEO?

Urgency. TIME Magazine declared that goldfish now have longer attention spans than humans. Keep this top of mind when creating videos for social media, as you’ll have between half a second and five seconds to capture users’ attention.

Work hard to hook viewers with stunning imagery within the first few frames of the video, but no matter how tempting it is, don’t lure them in by flashing something irrelevant on the screen. Instead, try having the first few seconds of an ad provide a visual teaser of the best, most relevant part of the video.

For example, if you’re promoting a direct-to-consumer fashion line, starting your spot with a time-lapse unboxing segment will be much more engaging than simple product shots. After you’ve hooked the audience, you can cut away to the explanation of how your product or service works.

Typically, shorter Facebook videos are more likely to attract attention from viewers than longer ones. The highest rated duration includes clips that fall from 60 to 90 seconds.

After 90 seconds, engagement falls consistently until you reach the 6-minute point, where it remains fairly constant.

  • But hitting the 31-second mark is especially critical, as videos below 30 seconds performed worse than any other category.

FINAL THOUGHTS

If you want to create engaging Facebook and Facebook Live videos, there are a few key takeaways that can help you improve your content.

  • First, keep your videos short
  • Aim between 60 and 90 seconds.
  • Your Live videos need to be longer, falling above the 15-minute mark.

When it comes to the intro text, get to the point quickly. Be concise and give users just enough information to entice them to view the clip.

  • Choose the right topic for your video.
  • When in doubt, how-tos, hacks, and tips often perform well, along with anything that is humorous or inspirational.
  • Ultimately, you want your content to be shareable. People enjoy telling others about videos that are entertaining or provide value, so keep that as your overall goal when you create your videos.

Video marketing is an incredible way to create content that is personal and has a real impact on your audience. It has an incomparable ability to create emotion driven sales – and sales are always personal on some level. Buyers want to feel good about their choice, and video marketing, when done correctly, is the best way to create this feeling.

Video stats

About Blair

 5 Golden Rules for Sharing on Social Media

Blair Evan Ball is a Social Media Coach and founder of Prepare1, a company that works with businesses, individuals and non-profits. He is a former executive with a Fortune 50 company, and his national division did $1Billion+ in sales annually.

Blair has written three e-books: Facebook for Business Made Easy, Facebook Pages for Business Made Easy, and WordPress Blog Setup Made Easy.

Blair also educates, trains entrepreneurs and business professionals how to amplify their brand, increase revenues, and raise more funds.

 5 Golden Rules for Sharing on Social MediaThe Race is ON! | PREPARE | Get into the Game and WIN!

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7 Steps to New Habits

by Blair Evan Ball on September 7, 2017

7 Steps to New Habits 700X400_Prepare1 Image

Have you ever developed good habits? Bad habits?

Were they easy to create or break?

“Nothing succeeds like success.”

Whether we like it or not, a big part of what we do in life is governed by habits. Even more importantly, habits can lead us to think and feel in certain patterns.

Since habits are so powerful, it’s worth paying attention to the ones that are most effective.

You must develop the success habit by doing something every single day to move forward toward your goals and objectives. Always be mindful for something you can do to have an impact on their achievement.

Success can seem like a great mystery — some people are destined for it while others aren’t.

But that’s probably not the case. While luck and genetics may play a role, there are certain learnable behaviors which make success more likely.

1. ALL HABITS ARE LEARNED

Almost everything you are or will be will be determined by your thoughts, feelings and behaviors. Fully 95% of everything you think, feel and do will be determined by your habits. The key to becoming a great person, and living a great life, is for you to develop the habits of success that lead inevitably to your achieving everything that is possible for you.

Fortunately, all habits are learned, and are therefore learnable. If you have bad habits, or if you have not yet developed the habits that you need to become everything that you are capable of becoming, you can develop these habits by a systematic process of practice and repetition, just as you learn any other subject.

Good Habits or Bad Habits

Good habits are hard to learn, but easy to live with. Bad habits, on the other hand, are easy to learn but hard to live with. In either case, once you have developed a habit, it becomes automatic and easy. Like breathing in and breathing out, you find it easier and easier to engage in thoughts, feelings and behaviors that are consistent with the person you want to be, and the goals you want to achieve.

2. ONE THOUGHT AT A TIME

Your conscious mind can only hold one thought at a time, either positive or negative. You may be capable of thinking hundreds of thoughts in a row, but you can only think of one thought at a time. And you are always free to choose that thought. An essential success habit is the habit of keeping your mind focused clearly on the person you want to be, the goals you want to achieve, and the steps that you will have to take to achieve those goals.

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When you make a habit of thinking and talking most of the time about where you are going and how to get there, you take complete control of the development of your self-concept and your personality. You step on the accelerator of your own potential. You move yourself onto the fast track in your life. You begin to move ahead at a speed that will amaze you, and everyone around you.

3. BECOMING A PERSON OF VALUE

Fortunately, all habits are learned, and are therefore learnable. If you have bad habits, or if you have not yet developed the habits that you need to become everything that you are capable of becoming, you can develop these habits by a systematic process of practice and repetition, just as you learn any other subject.

Successful leaders develop good habits.

  • Good habits are hard to learn, but easy to live with.
  • Bad habits, on the other hand, are easy to learn but hard to live with.

In either case, once you have developed a habit, it becomes automatic and easy. Like breathing in and breathing out, you find it easier and easier to engage in thoughts, feelings and behaviors that are consistent with the person you want to be, and the goals you want to achieve.

4. DEVELOP A NEW PATTERN HABIT

How long does it take to develop a new habit? The time period can be any length from a single second to several years. The speed of new habit pattern development is largely determined by the intensity of the emotion that accompanies the decision to begin acting in a particular way.

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Many people think, talk about and resolve to lose weight and become physically fit. This may go on for years. Then one day, the doctor says that, “If you don’t get your weight down and improve your physical condition, you are in danger of dying at an early age.”

Suddenly, the thought of dying can be so intense or frightening that the individual immediately changes his diet, begins exercising, stops smoking and becomes a healthy and fit person. Psychologists refer to this as a “significant emotional experience,” or a “SEE.” Any experience of intense joy or pain, combined with a behavior, can create a habitual behavior pattern that may endure for the rest of a
person’s life.

I have a saying “When the pain becomes great enough, action will occur.” Some of us have high pain thresholds! Or maybe some of us are too stubborn.

The key is to be proactive, and develop new habits before your in critical condition personally or professionally.

According to the experts, it takes about 21 days to form a habit pattern of medium complexity. By this, we mean simple habits such as getting up earlier at a specific hour, exercising each morning before you start out, listening to audio programs in your car, going to bed at a certain hour, being punctual for appointments, planning every day in advance, starting with your most important tasks each day, or completing your tasks before you start something else. These are habits of medium
complexity that can be quite easily developed in 14-21 days through practice and repetition.

How do you develop a new habit? Over the years, a simple, powerful, proven methodology has been determined for new habit development. It is very much like a recipe for preparing a dish in the kitchen. You can use it to develop any habit that you desire. Over time, you will find it easier and easier to develop the habits that you want to incorporate into your personality.

5. GET UP EARLY

Up and at ‘em!

Morning people are successful people. Just ask any CEO, politician, professional athlete or inventor out there – they all start their day at the crack of dawn, gaining a leg up on the competition.

Create a routine and stick with it. Studies prove that willpower is the strongest in the morning before exhaustion and other priorities get in your way. Adopt a morning ritual and you will start to see BIG results.

So hold off hitting that snooze button and read up on some tips to guarantee a more productive future!

6. HOW TO IDENTIFY YOUR GOALS

Sometimes in life we need to reassess. A good habit to get into, is identifying your goals. Being specific vs. a wandering generality.

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Here are some thought provoking questions pertaining to your goals and goal setting.

  1. What are the top five values in your life?
  2. What have you always wanted to do with your life, but have been afraid to try?
  3. What do you enjoy most doing? What gives you the greatest satisfaction and feeling?
  4. What would you do if you won the lottery worth millions?
  5. What would you do if you found out you only had six months to live?
  6. What are the top three most important goals in your life and business, right now?
  7. What one great thing would you dare to dream if you knew you could not fail?

7. OVERCOMING PROCRASTINATION

Everyone has put off a task at some point in their life.

One of the biggest reasons people procrastinate is because they catastrophize, or make a huge deal out of something. It may be related to how tough, how boring, or how painful it will be to complete the task; the underlying theme is that doing the task will be “unbearable.”

In reality, challenges, boredom, and hard work will not kill you — or even make you sick. Procrastination, on the other hand, is associated with stress — think of the stress you feel when you avoid making a phone call you know you need to make. So keep things in perspective: “Sure, this is not my favorite task, but I can get through it.”

  • First, make a decision to start in immediately on your most important task each day.
  • Second, never allow an exception until the habit is firmly entrenched.

FINAL THOUGHTS

Where do you start in new habit pattern development?

When people first learn about the importance of new habit pattern development, and how positive patterns of thought and behavior can have a wonderful effect on their lives, they often make the mistake of resolving to develop several new habits at once.

They decide to improve in every area of their lives simultaneously.

They very excitedly draw up a list of new habits that they desire for their work, their financial lives, their business activities, their relationships, their family, their health and their personal organization skills. As a result, they very quickly hit a mental wall, and no improvement takes place at all.

Here is the rule in developing new habits:

  • Be patient with yourself.

It has taken you an entire lifetime to become the person you are. It is not possible for you to change everything overnight.

You should therefore select a single habit that you feel can be more helpful to you at the moment than any other particular habit. Write it down and create a positive affirmation, combined with a visual image, of yourself acting exactly as if you already had that new habit.

You then launch immediately, and never allow an exception.

About Blair

 5 Golden Rules for Sharing on Social Media

Blair Evan Ball is a Social Media Coach and founder of Prepare1, a company that works with businesses, individuals and non-profits. He is a former executive with a Fortune 50 company, and his national division did $1Billion+ in sales annually.

Blair has written three e-books: Facebook for Business Made Easy, Facebook Pages for Business Made Easy, and WordPress Blog Setup Made Easy.

Blair also educates, trains entrepreneurs and business professionals how to amplify their brand, increase revenues, and raise more funds.

 5 Golden Rules for Sharing on Social MediaThe Race is ON! | PREPARE | Get into the Game and WIN!

 

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How to Crush it with LinkedIn New Video

by Blair Evan Ball September 1, 2017

Were you aware of the new video feature LinkedIn rolled out this week? Did you know there are now more than 500 million users on LinkedIn? It’s no secret that video content is on the rise. By 2019, video content will be the driving factor behind 85% of search traffic in the US. Whether it’s Snapchat, Instagram, Facebook, […]

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How to Optimize Your Organic Reach on Facebook

by Blair Evan Ball August 24, 2017

Are your posts reaching more people or fewer people on Facebook? Do you wonder how to appear in more people’s news feeds? Facebook’s has been using an algorithm which dictates who sees your content and who doesn’t. Facebook co-founder Mark Zuckerberg rang the bell to the Nasdaq exchange from Menlo Park on Friday May 18th […]

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How to Outsmart the Six Ghosts of Fear

by Blair Evan Ball August 17, 2017

Have you ever had indecision about something? Did it lead to doubt? We’ll all suffered at some point in our life and career about indecision and doubt. Are we doing the right thing? Going down the right path? What will others think? INDECISION is the seedling of FEAR!  Indecision crystalizes into DOUBT, the two blend […]

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5 Killer Content Ideas for Facebook Live Video

by Blair Evan Ball August 10, 2017

Are you using live video in your marketing? Has the fear of live video held you back? With video marketing on the rise, coming up with a catchy and attractive video can be a huge challenge for those who lack the time (and money). That’s where the beauty of Facebook Live comes in. Making its […]

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How Much Time to Spend On Social Media Marketing

by Blair Evan Ball August 3, 2017

How much time do you devote to social media each week? How does that compare to other businesses? Your competitors? The average internet user is now on social media and messaging services for over 2 hours per day. This shows the central role that social is playing in the daily lives of today’s internet users. As […]

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The Best Content for Social Media Marketers

by Blair Evan Ball July 27, 2017

What marketing content do you use to engage your audience? Are you using the right content in today’s business environment? Maybe you are still skeptical that content marketing is right for your unique business/industry/size/audience. Maybe you still think content marketing is just a buzzword. Maybe you are trying to learn from others by emulating what works […]

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How to Develop the Master Skill for Success

by Blair Evan Ball July 20, 2017

How do you define success? Is there a magic formula for this? How can you tell if you’ve paid the full price of success? Many people define success in different ways. Some define it by money and position. Some define it by family. Some define it by happiness. Some define it by health. Whatever you […]

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