9 Facts of Social Sharing [Infographic]

What day is the best for Social Sharing?

What Social Media Platform is the best for social sharing?

Guess what age group shares the most of a brands content?

There was a tipping point last year that has major implications for business and brands. It will impact publishing and marketing strategies and tactics in the future.

One of the worlds biggest music stars ignored the traditional mass media product launching process. She bypassed the “normal” mass media release of a radio campaign, multiple TV appearances and retail and consumer brand promotions. Instead she announced it on Instagram to her 8 million followers with the word “Surprise” and proceeded to launch the 14 songs and accompanying 17 videos on iTunes.

It was a success and it exceeded the album downloads of the previous album which had used the traditional marketing model. Its a trend that is not going away anytime soon.

1. POST WHEN YOUR AUDIENCE IS MOST ACTIVE

Links shared on weekdays get almost 50 percent more engagement than links shared on the weekend.

Think carefully about when you post your content for optimal social sharing. Traditionally it’s been said that the best time to post content is mid-morning and mid-afternoon on weekdays, but ultimately it depends on your audience. For example, if your key market is stay-at-home moms, you’d probably want to release content when the mommies are home web-surfing while the kids are at school. If you’re in the sleep aid industry, you might want to post late at night during peak insomnia hours.

2. COPY & PASTE

72% copy and paste when sharing.
Peak times this is done 7PM-10PM.
The majority of mobile users do this on an IOS device.

3. VANITY DOMAIN

Brands and individuals are accustomed to using URL shortner’s. The favorite of most is bit.ly.com. URL shortener’s are used to make your URL more manageable to share in terms of characters. Who wants to read or share a long URL?

25% higher click volume with a vanity URL.

4. LIFESPAN OF A LINK

Links are shared all the time on Social Media Platforms.

The lifespan of a link increases throughout the week, peaking on THURSDAY!

5. WEEKDAY ENGAGEMENT

49% more on weekdays.
4X more on Monday & Tuesday for Sports Content
10X more on food content on Thursday vs. Saturday

6. AGE OF USERS

Users age 55-64 engage the most with brand content.
41% for boomers vs. 19% for millenials.

7. TWITTER OFFERS MORE

Twitter offers more referral traffic per share than Facebook.

8. WRITE AN AWESOME HEADLINE

Who are great at writing headlines?

Study them, find out what words trigger your thoughts and emotions. Then try incorporating them into your headlines and monitor engagement.

Great Headlines has one (or more) of these elements:

Mystery
Relates to current events
Insider attraction, appealing to a specific audience

9. BE POSITIVE

According to a Mashable study, people are more likely to share posts with a positive sentiment (happy rainbows and puppies) than those with overly negative sentiment (I hate the world and the world hates me, play me a song on your tiny violin).