The Starting Point of All Achievement

by Blair Evan Ball April 22, 2016

What is it that you want to achieve? Today? Tomorrow? Five years from now? Do you believe that you will attain it? Fully 80 percent of people working today would rather be doing something else, and 84 percent of them, by their own admission, feel that they are working

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How to Set Strategic Goals for B2C Content Marketing

by Blair Evan Ball April 15, 2016

  Is your content marketing increasing revenues? Are you choosing the right platforms and strategies? The amount of content B2C marketers are creating is expected to drastically increase in 2016 and beyond. With this amplified emphasis on content marketing, these marketers have evolved in their approach and strategies. No matter the reason, content marketing delivers […]

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Live Streaming the Future of Social Media

by Blair Evan Ball April 8, 2016

Have you heard of Live – Streaming? Do you realize that Facebook recognizes this as the next big thing in content marketing? For Facebook C.E.O. Mark Zuckerberg, live-streaming is the future. He said in a town-hall-style Q&A session that live video is “one of the things I’m most excited about.” Sources close to Facebook livestreaming-making-live-a-top-priority-at-facebook/that […]

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How to Set Strategic Goals for B2B Content Marketing

by Blair Evan Ball April 1, 2016

Is your content marketing increasing revenues? Are you choosing the right platforms and strategies? The amount of content B2B marketers are creating is expected to drastically increase in 2016 and beyond. With this amplified emphasis on content marketing, these marketers have evolved in their approach and strategies. No matter the reason, content marketing delivers results, […]

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How to Use Facebook Instant Articles for Branding

by Blair Evan Ball March 10, 2016

Image: Screenshot Facebook Instant Articles Did you know that companies like National Geographic, The New York Times, and Buzzfeed have been using Instant Articles since last year? Are you aware that this will be rolling out to all businesses shortly? Facebook unveiled “Instant Articles”, last year for a select group of companies. It’s a program that […]

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5 Ways to Optimize Engagement on YouTube

by Blair Evan Ball March 3, 2016

Are you using video in your content marketing? Do you realize the secret power of video? High engagement is one of the key reasons to include video in marketing campaigns. There are branding opportunities everywhere for content marketers. Different social media channels, different types of B2B and B2C content, and different websites. One platform that […]

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7 Habits of Top Business People

by Blair Evan Ball February 25, 2016

Do you have good business habits? Would the top business leaders emulate you? “Continuous, unflagging effort, persistence and determination will win. Let not the man be discouraged who has these.” (James Whitcomb Riley) THE PURPOSE OF A BUSINESS What is the purpose of a business? In today’s world much has been made of success and money […]

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How Visual Content Leads to Sales

by Blair Evan Ball February 18, 2016

Are you creating visual content to help you and your brand stand out? Did you realize in this noisy world that visual content marketing is helping brands stand above the competition? The way people consume content is radically changing.  As a marketer, you must adapt your

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7 Video Marketing Tips and Strategies

by Blair Evan Ball February 12, 2016

Is YouTube and Video only for big brands? How do I tell my story with video? Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, visually-appealing […]

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Facebook Blows Up Like Button

by Blair Evan Ball February 4, 2016

Are you ready for another Facebook change? Do you still approve of the LIKE button? Late last year, the company announced Facebook Reactions as a Like button alternative that comes in the form of six emoji with the following sentiments: angry, sad, wow, haha, yay and love. While the effort was first tested in Spain […]

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