How Google’s Update is Impacting Local Search

by Blair Evan Ball August 21, 2015

Have you heard the big local SEO news? Does this change mean less visibility for your local business? Local SEO has seen the biggest shake-up since Google launched their first local algorithm, Pigeon, just over a year ago. A major change in Google’s local search happened on Thursday, August 6th — a new way of listing […]

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5 Successful Tactics in Marketing to Millennials

by Blair Evan Ball August 14, 2015

Do you sell a product or service to millennials? Do you recognize it takes a different approach to reach millennials? Would you like to know what marketing strategies work? Millennials — young adults who are currently between ages 18 and 34 — wield $1.3 trillion in annual buying power. The millennial connected customer is the stranger you […]

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Marketing Initiatives of B2B Companies

by Blair Evan Ball August 6, 2015

  What B2B content marketing initiatives are you working on? Have you thought about your challenges? How are you at gaining trust and visual story telling about your product or service? B2B requires you to think of all types of customers you want to target. If you’re targeting a B2B market, emotions and visuals play a

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Marketing Initiatives of a B2C Company

by Blair Evan Ball July 31, 2015

Which content marketing initiatives are you working on? Have you thought about your challenges? How are you at visual story telling about your product or service? B2C requires you to think of all types of customers you want to target. If you’re targeting a B2C market, emotions play a

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How to Take Back Control of Your Facebook News Feed

by Blair Evan Ball July 23, 2015

Do you like to be in control? Are you puzzled or sometimes frustrated with your Facebook News Feed? Sometimes you see friends you want to interact with or pages and then…POOF they are gone from your News Feed. Who has time to continue to search. Now…some control is being

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Instagram the Future of Social

by Blair Evan Ball July 16, 2015

How massive is Instagram becoming? Why is Instagram so important for brands? Should I be on Instagram and if so how do I succeed? Every second there are 2,100 new posts on Instagram bringing an average of 180 million uploads each day. This rate of content creation spells nothing but opportunity for businesses. Instagram is […]

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How Marketers Will Change Their Future Content

by Blair Evan Ball July 10, 2015

How do you market in a noisy world? What is the future of social media content marketers? What content are the consumers looking for from brands? Interest in social media is undeniable. However, businesses are now going to struggle with the time, effort, and costs of participating and figuring out how to link it to […]

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The Future of B2B Content Marketing

by Blair Evan Ball July 2, 2015

What are the B2B trends? What’s the best B2B content for your brand? What’s your future as a B2B content marketer? What B2B content doesn’t work in today’s business world? What types of content do they use in their social media marketing. 71% use visual assets in their social media marketing. Close behind was blogging (70%). Video at […]

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The Future of B2C Content Marketing

by Blair Evan Ball June 25, 2015

What are the B2C trends? What’s the best B2C content for your brand? What’s your future as a B2C content marketer? What B2C content doesn’t work in today’s business world? What types of content do they use in their social media marketing. 71% use visual assets in their social media marketing. Close behind was blogging (70%). Video at […]

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How B2C Marketers Use Content Successfully

by Blair Evan Ball June 18, 2015

Do B2C content strategies differ from B2B? How effective are your tactics? What’s the best content for a B2C marketer? A large percentage (71%) use visual assets in their social media marketing. Close behind was blogging (70%). Podcasting is only used by 10% of marketers and represents an opportunity. B2B marketers are much more likely to use blogging (77%) when […]

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