How B2B Marketers Use Content Successfully

by Blair Evan Ball June 12, 2015

  Do B2B content strategies differ from B2C? How effective are your tactics? What’s the best content for a B2B marketer? A large percentage (71%) use visual assets in their social media marketing. Close behind was blogging (70%). Podcasting is only used by 10% of marketers and represents an opportunity. B2B marketers are much more likely to use blogging (77%) […]

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Time Commitment of Successful Social Media Marketers

by Blair Evan Ball June 5, 2015

  How much time do you spend on social media daily? Weekly? Is there a correlation between time spent and results? According to new data, the average user logs 1.72 hours per day on social platforms, which represents about 28 percent of all online activity. GlobalWebIndex polled 170,000 internet users about their internet habits, and found […]

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Social Media Challenges of a B2B & B2C Marketer

by Blair Evan Ball May 29, 2015

Are the roles of B2B vs. B2C different in Social Media? Do certain platforms work better for B2B? What about B2C? Does experience play a role? How about time spent? Recently two studies were conducted about the role of social media in B2B and B2C. One thing is clear whether you are a B2B company […]

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Memorial Day – Freedom Isn’t Free

by Blair Evan Ball May 22, 2015

Have you had a loved one or friend serve in the military? Have you lost a loved one in service to our country? Thank You to all the military men and women who serve our country. We appreciate you and all you do to protect and serve and provide us FREEDOM that we enjoy each […]

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Will Google+ Collections Be The New Pinterest

by Blair Evan Ball May 15, 2015

What is Google+ Collections? How will this impact my brand? What do I need to know? Google+ recently unveiled a new feature, called Collections, that allows users to start categorizing their posts, photos and videos by topic. This new feature is Google’s version of Pinterest Boards Brands and publishers will now have the ability to […]

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3 Essential Conditions for Mastering Change

by Blair Evan Ball May 8, 2015

Do you fight change? Sometimes are you forced into changing at work or home? Is the direction of your life and business heading in the right direction? We live in a world of change….constantly changing. Facebook makes changes like we change underwear. Social Media Golden Rules in general changes frequently, which forces us to be […]

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How to Use Hashtags in Social Media Marketing [Infographic]

by Blair Evan Ball April 29, 2015

What’s all the fuss about hashtags? Should I be using hashtags in my social media marketing? Do they really make a difference for me and my brand? Have you ever found yourself explaining hashtags to someone whose only connection with the word is the # symbol from high school or on the telephone keypad? That’s […]

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How to Determine Your Social Media Style

by Blair Evan Ball April 14, 2015

Do you dream of great things to come? Still have fire in your belly? What are you focused in on? What we think about, dream about will eventually come to fruition. If…you apply certain principles and discipline in the process. You were born to win, but to be a winner, you must plan to win, […]

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Facebook Reveals Plan to Control All News Flow

by Blair Evan Ball April 9, 2015

Do you consider Facebook to be a news site? A social site? Both? Recently Facebook has been quietly holding talks with at least half a dozen media companies about hosting their content inside Facebook rather than making users click a link to go to an external site. The new proposal by Facebook carries another risk for publishers: […]

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Facebook’s New Video Feature Takes on YouTube

by Blair Evan Ball April 3, 2015

Have you considered using video for marketing your brand? Did you know video is more persuasive in getting you to purchase according to recent studies? Video will shortly overtake photos as the #1 engagement tool to utilize on social media. Facebook announced website owners can now embed videos posted to Facebook. The need for embedding videos […]

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