Top Questions Faced by Social Media Marketers [Research]

by Blair Evan Ball June 28, 2018

Do you wonder how fellow marketers and businesses are using social media? Wondering if you should focus more on ads or bots? Social media has also become a routine marketing tactic for nearly every business, helping brands build awareness, share and interact with customers and prospects, and create another vital touch point in the changing customer […]

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How Social Media Has Changed: What You Need to Do Now [Research]

by Blair Evan Ball June 20, 2018

Is your business’s approach to social media still focused on driving attention, traffic and leads? How’s that working for you? You can throw a lot of money at your social media marketing efforts without seeing the results you’d like. However, one way to ensure your social media marketing campaigns will be successful is by studying […]

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How B2B Budget for Content Marketing on Social Media

by Blair Evan Ball May 31, 2018

Do you have a monthly budget for content marketing on Social Media? Are you producing Quantity? Quality? You’ve probably heard the phrase “content is king.” It’s still true today and will likely hold true in 2018 and beyond. B2B content marketing should be a part of your website if it isn’t already. However, if you […]

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How to Ramp up Your B2C Social Media Content Distribution

by Blair Evan Ball May 16, 2018

Do you produce your own B2C content? If so, what kind of content do you produce? Is it effective? Do you rely on quantity or quality? Not all B2C content marketing distribution is created equal. Some of you already know that…Right? Before we dive into content distribution techniques, it’s important to discuss something fundamental to […]

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How to Ramp up Your B2B Social Media Content Distribution

by Blair Evan Ball May 10, 2018

Do you produce your own B2B content? If so, what kind of content do you produce? Is it effective? Do you rely on quantity or quality? Not all B2B content marketing distribution is created equal. Some of you already know that…Right? Before we dive into content distribution techniques, it’s important to discuss something fundamental to […]

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Effective Hashtag Strategies for Social Media

by Blair Evan Ball May 2, 2018

Are you familiar with the # symbol and how it’s used? Would it surprise you to learn that it turned 10 in October 2017? The pound sign wasn’t always known as a hashtag, nor was it always used to group messages on Twitter. But now that the symbol has been established as a hashtag, it’s […]

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When it Comes to Content Age Matters a Lot

by Blair Evan Ball April 19, 2018

Are you posting the same type of content you did one year ago? Three years ago? If you’re sticking with your content marketing approach from three years ago, it’s now 50% less effective. Content engagement, such as shares, likes, and comments on social networks, has halved since 2015. Here’s what’s happened, and we’ll discuss what […]

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How to Download a Copy of Your Facebook Data

by Blair Evan Ball April 4, 2018

Did you know that Facebook stores almost every single interaction you’ve had with the social network since you joined? How do you feel about that? Would you like to know what steps you can take right now? After years of collecting way too much data, Facebook has finally been caught in the facilitation of one privacy […]

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