Social Media and Volkswagen’s Little Darth Vader

by Blair Evan Ball February 10, 2011

Social Media made a definite impact in the Super Bowl ad wars with this YouTube video. Of all the social media outlets, YouTube has one of the closest correlations to the Super Bowl broadcast itself because it allows for repeated video views, ratings, comments and sharing. While we know it’s not the case, that in […]

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Social Media is it For Credit Unions

by Blair Evan Ball February 9, 2011

Social Media adoption is severely lacking at smaller Credit Unions and putting them further behind as each day passes. In this fast paced business world, one can no longer stand idly by and expect business to run on autopilot. Those days are gone. If the smaller Credit Unions expect to grow and survive, then they […]

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Social Media for Non Profits

by Blair Evan Ball February 7, 2011

Social Media for Non Profits can be a great tool to engage your audience. Like their for-profit brethren, many non-profits understand that using social media can help them reach and engage their audience, create momentum and build community. However, there’s uncertainty around how to create a sustainable social media campaign, although the tools are plentiful […]

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Social Media Strategies for Small Business

by Blair Evan Ball February 4, 2011

Social Media for small business owners, can be a great tool to increase brand awareness and business sales. Most know they need to have a social media presence yet most are hesitant. It is confusing to navigate through the maze of the numerous platforms that exist. Where do I start? I feel like I’m getting […]

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Social Media Strategies to Connect

by Blair Evan Ball February 2, 2011

Social Media Strategies to connect are really not that much different than other goals and objectives that are set within an organization. 1.       Storytelling Stories engage us. Stories are one of the most effective ways to evoke human emotions. Since early childhood we love to hear stories. They make us happy, sad, scared, excited, content, […]

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Social Media and the Trust Factor

by Blair Evan Ball January 31, 2011

Social Media in recent years has presented some of the most interesting challenges regarding building and maintaining trust. 1.       Be transparent Social Media has taken the control of a company’s message. No longer is it in the hands of the marketing, PR or sales department. It has shifted to the consumer. Companies that have chosen […]

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Social Media Meets Traditional Marketing

by Blair Evan Ball January 28, 2011

For well over a century, successful companies have been built around Traditional Marketing. Take an average product, market it to the masses (average people), spend enough money promoting it, and voila you stood to make significant profits. TV was the medium of choice. There were hundreds of thousands of companies. All looked the same. They […]

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Social Media Meets the Boomers

by Blair Evan Ball January 25, 2011

“When I get older, losing my hair, many years from now…Will you still need me, will you still feed me, when I’m 64?” —The Beatles, “When I’m 64” Social Media marketing tactics and platforms have focused on the 18 to 35 year old demographic because when the boomers were in that age range it represented […]

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70% of all Social Media Plans Will Fail in 2011

by Blair Evan Ball January 12, 2011

These numbers have been around and discussed for the past two years, from an actual study done by Gartner, an IT analyst firm. Yet discussions are emerging once again as we now enter 2011. Is Social Media really that much different than other goals and objectives that are set within an organization? It’s hard to […]

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Social Media Trends Affecting Business

by Blair Evan Ball December 29, 2010

More and more companies are utilizing Social Media yet most are new to Social Media. As businesses become more comfortable and gain confidence using Social Media, it’s tools and platforms, usage will follow. It is clear from the study that businesses are still finding their way and adjusting their behavior to the new social media […]

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