Who Will You Become in 2018?

by Blair Evan Ball January 3, 2018

Did 2017 fly by? Do you find the time going faster and faster? There are 362 days and 8,688 hrs. left in 2018. According to a recent study by IBM we process more information in one year than our forefathers did in their lifetime. Even younger kids I talk to say that it’s going very […]

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7 Social Media Trends for 2018

by Blair Evan Ball December 13, 2017

What does the word trend mean to you and your business? Would you like to stay informed and ahead of the masses? The word “trend” can evoke feelings of fear and uncertainty for businesses. You want to stay ahead of the curve, but you don’t want to waste time and money on something that isn’t […]

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How to Measure the Right Social Media ROI

by Blair Evan Ball December 7, 2017

Do you measure your social media return on investment? Is that return important to you and your business? Social media ROI is one of the most heavily debated topics in the online marketing world. Why? Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. […]

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3 “Disrupters” of Social Media Marketing

by Blair Evan Ball November 29, 2017

Marketing is anybody’s game, but it’s safe to say that not everyone is good at it. Are you? Do you grip about heavily saturated social platforms and too many ads? Did you survive Black Friday and Cyber Monday? Cyber Monday Frenzy Adobe is crunching data on e commerce transactions, tracking 80 percent of online transactions […]

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Top Challenges for Business Digital Transformation

by Blair Evan Ball November 15, 2017

What is this digital transformation people keep talking about? How does that affect me and my business? Career? With every new opportunity for businesses to evolve, there are significant challenges. How companies address them will determine their growth and progress through the Six Stages. Each year, in addition to assessing key opportunities, executives share the […]

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Facebook Organic Reach Declining, What Businesses Need to Know

by Blair Evan Ball November 13, 2017

Business owners have noticed a decline in their organic reach have you? Were you aware that this is Facebook’s intended goal? Organic reach on Facebook is so in the past. Most unfortunate, but true. Facebook has long been a ‘pay-to-play’ platform for those businesses serious about optimizing all that the platform offers. Organic reach has […]

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Internet and Mobile Trends for Business

by Blair Evan Ball November 7, 2017

Will the pace of business slow down or speed up over the next 5 years? Will mobile and the internet play a more prominent role in marketing? The web is always growing and changing to suit, and even to shape, the needs of consumers. Their tastes and online habits can change quickly. While some new […]

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Video Marketing for Small Business – Infographic

by Blair Evan Ball November 1, 2017

Are you using video in your business or holding off? Did you know how this is impacting your business? For years now, you’ve been hearing that video marketing for small business is on the rise. Really for all business. Video trend keeps moving forward. Take a look at some of these statistics from smallbiztrends.com: According to […]

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Facebook Is Testing A ‘Pay-To-Play’ Model

by Blair Evan Ball October 25, 2017

  Have you noticed another drop in your organic reach? Were you aware that Facebook made another change to their algorithm? If you do Facebook marketing, one thing that you might want to understand is the Facebook algorithm. This could be the “Nightmare Scenario” For Publishers: Facebook Testing A ‘Pay-To-Play‘ Model The Facebook algorithm helps make […]

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The Power of Positive Self-Expectancy

by Blair Evan Ball October 11, 2017

Do you find yourself fighting the negative things in life? Is it becoming harder and harder with all the negative news? DID YOU KNOW? You can create a new optimistic way of life today! Positive self-expectancy is the first, most outwardly identifiable quality of a top-achieving, winning human being. Positive self-expectancy is pure and simple […]

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