Did you realize there is a big change happening in Social Media?
Are you amazed at how much social media has changed over the last few years?
Want to discover what’s next?
Social Media is driving consumer spending.
Social Video is the new front door—brands are investing in reaching customers where they are: mobile and social. Messaging makes a play for our attention—while channels are increasingly fragmented, the feature sets offered by each are actually converging.
Social Business finally happens—the long awaited transformation of workplace communication promised by social media is here.
VIDEO DOMINATES SOCIAL
Video isn’t just an important part of the online experience; increasingly, video is the internet. Social video has exploded in the past year and we see no reason that it won’t continue to grow exponentially.
According to a report by Cisco, by 2019:
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Video will account for 80 percent of global internet traffic
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Nearly a million minutes of video will be shared every second
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It would take an individual 5 million years to watch the all the video that will be shared each month
YouTube still leads in every market (but the gap is closing)? What about the fact that more than 8 Billion videos are viewed on Facebook every day?
Snapchat User `Stories’ Fuel 10 Billion Daily Video Views
REACHING CONSUMERS
Brands are investing in reaching customers where they are: Social and Mobile.
- 70% of companies will be increasing their ad budget
- 24 Billion will be spent on Social Media
- This is an increase of 33% Year over Year
- What if I told you that, orders from Pinterest on mobile devices have increased 140% in the last two years?
Well, we’re now past the mobile Tipping Point as this report from comScore shows. So it’s no longer a case of asking whether mobile marketing is important, we know it is! It’s now a question of using the statistics to understand how consumers behave when using different types of mobile devices and what their preferences are.
How much time do consumers spend using mobile media?
Mary Meeker’s annual spring updates on mobile are a must-read if you follow consumer adoption of technology platforms, so we have used some of the key findings from the latest KPCB mobile technology trends by Mary Meeker. Her deck is nearly 200 slides, so we have selected the statistics which best summarize the importance of mobile devices today.
Mobile digital media time in the US is now significantly higher at 51% compared to desktop (42%).
The implications are clear – if you’re not able to reach your audience through mobile search or display, or you’re not providing a satisfactory mobile experience you will miss out compared to competitors who are.
The trend in mobile device usage (‘vertical screens’) compared to all screen use again shows that we’re well past the tipping point.
The right balance between selling and social
The issue: Social media has become a thriving resource for people who are looking to gain new perspectives, explore new information and ideas, and resolve the challenges they encounter, making it an ideal forum for marketers to find and communicate with their target consumers.
But for every truly useful tweet, post, or photo, you’ll find dozens from businesses that are just there to shout about their products or services, post robotic automated messages, or make elaborate, empty gestures to get attention.
Advice you can trust: There’s a time and place for the hard sell in your marketing process; but you’ll get more value from your social media channels if you focus on creating authentic, two-way conversations rather than high-pressure pitches.
When considering the future, Brian Solis says there are three different kinds of impact:
- Iteration (doing the same things better)
- Innovation (doing new things in new ways)
- Disruption (doing new things in new ways that make the old ways obsolete).
There are people who spend every day thinking about those three things, and that’s why he believes the next big disruption is going to come from some future Mark Zuckerberg.
This is a great time for iteration, innovation and disruption, Brian says, but we have to be prepared; you will either disrupt or be disrupted.
The below infographic from Hootsuite highlights five key social media trends that will impact your business in the remaining months of 2016. Worth taking into consideration.
About Blair
Blair Evan Ball is a Social Media Coach and founder of Prepare1, a company that works with businesses, individuals and non-profits. He is a former executive with a Fortune 50 company, and his national division did $1Billion+ in sales annually.
Blair has written three e-books: Facebook for Business Made Easy, Facebook Pages for Business Made Easy, and WordPress Blog Setup Made Easy.
Blair also educates, trains entrepreneurs and business professionals how to amplify their brand, increase revenues, and raise more funds.
The Race is ON! | PREPARE | Get into the Game and WIN!
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